Pembahasan diakhiri dengan analisis model pengukuran (outer model) yakni: konsistensi internal (internal consistency/composite reliability) validitas konvergen (convergent validity.
#CITE SMARTPLS 3 SOFTWARE#
The software builds on a modern Java-based programming environment. Theoretical and managerial implications of this analysis for social commerce are further discussed at the conclusion of this paper. Data were collected in Bangkok, Thailand, the city with the largest number of active Facebook users in the world (35 million Hootsuite & We Are Social, 2017). Modul ini diawali dengan pemahaman mengenai PLS dan SmartPLS variabel-variabel dalam SEM komponen model persiapan data dan model SmartPLS mengolah data dan melihat output SmartPLS menganalisis PLS. SmartPLS SmartPLS is a graphical user interface software for PLS-SEM. Elucidating the role of live streaming in increasing sales and loyalty, these findings suggest different routes through which small online sellers can build customer engagement with two types of trust as mediators. Symbolic value is found to have a direct and indirect effect via trust in sellers on customer engagement, while utilitarian and hedonic values are shown to affect customer engagement indirectly through customer trust in products and trust in sellers sequentially. Drawing on literature in retailing, adoption behavior, and electronic commerce, this paper proposes a comprehensive framework with which to examine the relationships among customers' perceived value of live streaming, customer trust, and engagement. Download latest version - SmartPLS 3.3.2 (see release notes).
#CITE SMARTPLS 3 FULL VERSION#
Live streaming services (e.g., Facebook Live), whereby video is broadcast in real time, have been adopted by many small individual sellers as a direct selling tool. none Research data were analyzed with Structural Equation Modeling (SEM) through the SmartPLS 3.2.8 program. Portable SmartPLS 3.2.8 Full Version SmartPLS 3.2.8 Full Version adalah perangkat lunak dengan antarmuka pengguna grafis untuk pemodelan persamaan.
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